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Project portfolio

A portfolio measured in progress, not promises.

Each project operates on a different time horizon, but they all develop the same core capabilities: research, communication, design, technology, leadership and disciplined execution.

Aarush Choubey smiling and holding a phone4K ENHANCEDREAL MOMENT / PROJECT PORTFOLIO

Build the evidence. Share the lesson. Improve the system.

PROJECT PORTFOLIO / FEATURED FILM

Project 63 — Episode One

The first documented chapter of the 63-day challenge: the plan meeting the reality of execution.

The first day matters because it turns an idea into evidence, but the real test is whether the system survives later days.
Watch directly on YouTube
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01

Project 63

A nine-week public challenge running from 19 July to 19 September 2026. It connects health, education, business, technology, content, community and Dharma through 18 official goals and 18 daily standards.

  • 63 days
  • 18 goals
  • 18 daily standards
  • 9 weeks
  • Honest documentation
02

Vajra Works

A research-led digital product studio built around RESEARCH. COMMUNICATE. BUILD. It helps ambitious businesses understand opportunities, communicate valuable ideas and create the digital systems needed to deliver them.

03

TATVA Clothing

A premium minimal brand built around discipline and identity. TATVA is intended to become a recognisable uniform for students, athletes, creators and entrepreneurs who take their standards seriously.

04

GCSE learning platform

A student-first educational product designed around a simple question: what should a student do next to make real progress? The product direction combines concise teaching, recall, practice and progress visibility.

05

Rudra AI

My longest-term technology mission. The present stage is deliberately foundational: mathematics, programming, machine learning, product development, responsible AI and the ability to build and lead technical teams.

  • Software foundations
  • Machine learning
  • Product thinking
  • Responsible development
  • Long-term research
06

Personal brand

The communication layer connecting every project. I use long-form video, short-form content, writing, newsletters and visual systems to teach what I learn, document the process and build relationships with ambitious people.

07

First book

An early-stage writing project focused on turning lived experiments and practical systems into a coherent body of work. Project 63 includes protected sessions to define the promise, reader, structure and first 6,300 words.

08

How projects are selected

A project must help real people, develop a valuable capability, create meaningful evidence or move a long-term mission forward. I do not want a collection of disconnected side projects; I want a connected body of work.

PROJECTS

THE DEEPER LAYER

Nine more ways to understand the work.

Strategy, audience, standards, systems, tensions, evidence and the longer horizon behind this page.

01 / PORTFOLIO

One connected ecosystem

The projects are not random. Each develops capabilities that strengthen the others: research fuels products, products fuel content and content creates relationships.

02 / NOW

Project 63

The operating challenge connecting every priority through a fixed period, measurable standards and honest public review.

63 DAYS
03 / SERVICE

Vajra Works

The commercial studio where research, communication and building are combined to solve meaningful business problems.

04 / BRAND

TATVA Clothing

The consumer-brand experiment exploring identity, discipline, design, storytelling, commerce and community.

05 / EDUCATION

GCSE platform

A student-first product shaped by direct experience of fragmented revision, unclear next steps and inconsistent feedback.

06 / TECHNOLOGY

Rudra AI foundations

The long-horizon mission supported by present-day learning in mathematics, software, machine learning, product design and responsible development.

07 / MEDIA

Personal publishing system

Video, writing, newsletters and visual content turn private learning into public value and create a record of the journey.

08 / SELECTION

The project filter

A project earns attention when it solves a meaningful problem, develops a compounding capability, creates evidence or advances the long-term mission.

09 / REVIEW

What gets stopped

Projects that remain vague, create no evidence or distract from higher-value work must be simplified, paused or removed.

NEXT MOVE

The point is not to admire the plan. It is to enter the work.

Follow the current chapter

REAL MOMENTS / REAL WORK

Photography from the journey behind this page. Select any image to inspect it.
Aarush Choubey smiling and holding a phone4K ENHANCED
Experimenting with technology
Aarush Choubey working at a laptop
Building the work
Aarush Choubey sitting on a bench at dusk
The longer horizon