FOUNDER
Building the person capable of building the future.
I’m Aarush Choubey — founder of Vajra Works and TATVA Clothing, creator of Project 63, builder of a GCSE learning platform and a future AI founder documenting the journey in public.
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Founder of Vajra Works
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Founder of TATVA Clothing
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Building a GCSE platform
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Project 63 creator
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Future AI founder
BUILD WITH INTENT•LEARN IN PUBLIC•THINK LONG TERM•EXECUTE TODAY•BUILD WITH INTENT•
00 / THE REAL PHOTO STORY
Ten moments from the life behind the work.
Your real photographs power the visual identity of the site. Every image can be opened in the full-screen photo viewer.
4K ENHANCEDThe person behind the projectsFounder, builder and creator
Building the workFocused sessions turn ambition into evidence
Learning deliberatelyIdeas become useful when they change action
Health and performanceDiscipline must exist outside the desk
Learning in publicCommunicate the lesson, not only the result
Competition and teamworkPressure reveals the standards already built
Experimenting with technologyCuriosity creates the next prototype
Systems and toolsSimple systems should make the next action clearer
Between projectsThe journey is larger than the polished moments
The longer horizonThink in decades, work in the next ninety minutes
01 / PROJECT 63 MASTER PLAN
Project 63: Goals and Non-Negotiables
The complete explanation of the goals, standards and daily non-negotiables behind Project 63.
Ambition becomes useful only when it is translated into visible standards and repeatable actions.Watch directly on YouTube
02 / LIVE CHALLENGE TRACKER
63 days. One operating test.
The challenge runs from 19 July to 19 September 2026. Goals, evidence and daily standards live inside the complete Project 63 page.
63DAYS
63Days
18Official goals
18Daily standards
9Complete weeks
219Focused sessions
19 SepFinal day
03 / FOUR EXACT FILMS
Every player starts with a reliable visual.
Videos load after a click, use privacy-safe embeds and always keep a direct YouTube fallback visible.
CAPABILITY
04 / CAPABILITY CONSTELLATION
The projects are different. The capabilities compound.
Each node represents a capability strengthened through real work. The long-term advantage is the connection between them.
AC
ResearchSalesWritingDesignSoftwareAISpeakingLearningLeadershipHealth05 / FIELD NOTES
A missed standard is data, not identity.
The first version should create evidence, not admiration.
Communication improves when clarity matters more than sounding clever.
Every project should leave the operating system stronger.
Think in decades. Work in the next ninety minutes.
PROOF / NOT POTENTIAL
Numbers should explain the operating challenge—not decorate it.
These figures describe the current system. They are useful only when they remain connected to honest evidence and completed work.
INTERACTIVE PORTFOLIO MAP
Filter the work by the capability it is building.
The projects look different on the surface, but each one develops assets that strengthen the wider mission.
Vajra Works
A research-led digital product studio connecting intelligence, communication and building.
Commercial proofTATVA Clothing
A premium clothing brand built around discipline, identity and the standards behind the product.
Brand buildingGCSE Learning Platform
A clearer learning experience built from direct understanding of student confusion and exam pressure.
Product designRudra AI Foundations
The technical and product foundations for a future intelligent-systems company.
Long horizonProject 63
A public operating test across work, study, health, character and communication.
Live documentaryAarush Choubey
Videos, essays, resources and evidence from the journey while the thinking is still changing.
Personal headquartersHORIZON SCRUBBER
Move between the current chapter and the longer mission.
Long-term thinking is useful only when every horizon has a different job.
01
NOW
Build evidence
Ship the work, earn feedback and strengthen the operating system.
HIGH-LEVEL QUESTIONS
The thinking behind the visible work.
Not a generic FAQ. These are the strategic questions that make the projects understandable as one connected journey.
Read the full storyThey are not meant to remain disconnected. Each one is a practical classroom for capabilities the longer mission requires: research, sales, design, communication, software, product and leadership.
Public documentation creates accountability, improves communication and turns private experience into something useful—provided the truth is not replaced by performance.
Not pretending the final company already exists. Success means stronger evidence, sharper judgement, useful output, healthier systems and increasing ability to solve real problems.
The later backend phase will connect newsletter delivery, workshop registration, resource access, enquiries, analytics, publishing workflows and a simple content-management system.
FINAL FRONT-END DRAFT
The experience layer is complete. The backend comes later.
This version concentrates on identity, storytelling, navigation, interaction, motion, media reliability, responsive behaviour and accessibility.
Responsive page systemReal-photo storytellingReliable click-to-load videoKeyboard and touch navigationMotion and performance controlsSearch and command paletteAccessible reduced-motion pathBackend-ready forms and calls to action
06 / FIVE DEEP WORLDS
Fewer destinations. More depth inside each one.
The information architecture is tighter without losing content.
07 / CHOOSE BY OUTCOME
What do you need from this website today?
08 / OPERATING MANIFESTO
The principles behind the projects.
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Start before certainty
Real work creates better questions than endless preparation.
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Standards over moods
The system must survive ordinary days, not only motivated ones.
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Evidence over claims
Finished work and honest results matter more than potential.
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Build the long game
Every project should develop capabilities that compound.
09 / CHOOSE YOUR PATH
There is more than one way into my world.
Start with the route most useful to you.
10 / CURRENT PROJECTS
Building across different time horizons.
01Live now02Building03Building04In development05Learning
63 days · 18 goals · 9 weeks
Project 63
A public test of disciplined action across business, education, health, content, technology and Dharma.
Research-led digital product studio
Vajra Works
Researching markets, communicating valuable ideas and building the digital products that deliver them.
Uniform of the disciplined
TATVA Clothing
A premium clothing brand for ambitious students, athletes and builders who take their goals seriously.
A better way to learn
GCSE Learning Platform
A student-first platform designed to make GCSE revision clearer, faster and more effective.
Long-term mission
Rudra AI
The beginning of a lifelong ambition to build useful, powerful and globally important AI systems.
11 / THE CURRENT CHAPTER
What I’m building, learning and documenting right now.
The Now page is a living operating snapshot of projects, learning, health and publishing.
Open the Now page