aarushchoubey09@gmail.com ↗

My Story

Curious from the beginning.

I was born in Dhanbad, grew up in Delhi and Kolkata, and later moved to the UK. Bradford came first. London came after.

Between those places are the experiences that made me who I am: cricket with friends, learning to code, adapting to change, starting businesses and discovering how much I enjoy sharing what I know. This is how I remember the story so far.

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India

A childhood full of questions. And cricket.

Some of my happiest memories are ordinary ones: going to school, meeting friends, finding somewhere to play and coming home after a long day outside. Kolkata holds a lot of those memories for me.

I was interested in how people did things. I remember watching a cobbler repair footwear while I was out with my mother. I stayed because he had a skill I wanted to understand. I still like that feeling: somebody knows something I don’t, and I have a chance to learn.

Coding gave that curiosity another outlet. I could try an idea, change something and see it work. It was an early introduction to the satisfaction of making a thing for myself.

Aarush as a young child, reaching towards the camera
A black and white childhood portrait of Aarush

The game

Give me a field and people to play with.

Cricket has been one of the most consistent parts of my life. I love the competition, the friendships, the planning and the feeling that a match can change in a moment.

I remember being so eager to play as a child that I returned after an injury before I had properly recovered. The enthusiasm was real. I have better reasons to be patient now, but the love of the game is much the same.

There have been difficult batting periods and matches I remember with a great deal of pride. I have enjoyed captaining teams, organising games and finding ways to contribute even when one part of my game wasn’t going well.

Cricket gives me something I would choose even if nobody knew what else I was doing. A free day, a field and good company already sound like a good life.

Aarush playing cricket in white kit and blue sunglasses
Aarush as a child with a collection of cricket trophies
Aarush at a cricket ground in white kit

A new country

Learning to find my feet again.

  1. Dhanbad
  2. Delhi
  3. Kolkata
  4. Bradford
  5. London

Moving to the UK changed the setting of my life. Bradford was my first home here. I remember the cold, the unfamiliarity and a wait before I could begin school.

During that time, I studied, learnt skills and became more connected to Hinduism. Stories associated with Krishna and the Ramayana became an important part of how I thought about choices and challenges.

School brought laughter and friendships, alongside a period of bullying that was difficult to go through. I remember becoming more able to handle disrespect and keep moving. There were good people and happy experiences in that part of my life as well.

Later, moving to London opened another chapter. I kept bringing the same interests with me, while the places and people around them changed.

Aarush sitting on a park bench at dusk
Aarush visiting Tower Bridge in London

Setbacks

The interest in building stayed.

There were periods when I lost access to the tools and online work I relied on. Losing my phone interrupted the outreach I had started doing. An earlier online presence also had to be rebuilt.

Some losses were personal in ways that would not have been obvious from the outside. A bottle bought with my first payment carried the memory of having earned something. Losing it meant losing that particular reminder.

Those experiences changed the way I approached trust. I became more comfortable letting it grow through small things and seeing how someone acted over time.

My first reaction to a setback is usually to find a way back. I want to understand what happened, change what I can and try again. The approach can change while the desire to build remains.

Putting knowledge to work

I wanted to find out what I could do with it.

As I became more interested in self-improvement, I experimented with routines, reading, exercise and habits. Some lasted. Some didn’t. What stayed was the attraction of getting better through something I could actually do.

Starting TATVA Clothing gave that learning a practical direction. I bought hosting, worked on a website and began trying to understand how a business operates while continuing with school.

A lot of that early work happened on a Chromebook. I used it for coding, courses, calls and websites. It had its limits, and it gave me enough to begin.

I also found that I enjoyed helping other people learn. Through volunteering with Impact Gamers, I learnt to use game-making software and helped younger people use it. I helped children with reading too. Explaining something asked me to understand it in a different way.

Entrepreneurship

Business introduced me to people.

After moving to London, I reworked TATVA and started Vajra Works. Website building was an early focus. Outreach and conversations soon broadened how I understood the work.

I began to see the importance of introductions, trust and understanding what somebody actually needs. A conversation could change the direction of a project or show me an opportunity I had not considered.

That changed my confidence about the future. There were people I could learn from, ideas I could test and ways to create value that I was only beginning to understand.

Vajra Works and TATVA Clothing now give me different places to apply that curiosity. One brings me into communication and growth systems; the other into clothing, identity and intention.

Aarush beside the Thames with the London skyline behind him

Who I am today

I like the life I’m building. And the person building it.

I am ambitious, curious and confident. I like explaining ideas, solving problems and looking for another option when the first two choices seem too restrictive.

I also like making people laugh, spending time on my own, gaming, singing, drawing, eating food I enjoy and getting back out to play. Those things belong here as much as the businesses do.

I see myself as a builder, cricketer, student, creator, writer and someone who wants to speak and lead. The balance between those parts will change. I want to keep room for all of them.

What guides me

Build something you can stand behind.

Ethics is central to how I want to work. I want to pursue opportunities I believe are right and useful, and be willing to examine what that means when a decision becomes complicated.

Hinduism is part of that foundation. My faith gives me ways to think about action, consequences and how to respond when things do not work out as I hoped. I continue to learn and ask questions within it.

I value learning that changes what I can do, trust built through experience and people who take responsibility for their mistakes. If someone gives me convincing evidence that I am wrong, I want to take it seriously.

I want to achieve a great deal and help create opportunities for other people. I also respect that someone else may want a quieter life. We can care deeply about how we live while choosing different ambitions.

Aarush in a white shirt, resting his chin on his hand

An open future

There is more I want to make.

I want to build businesses with greater reach, keep learning and give writing and speaking more room in my life. The LifeOS book and courses are part of that direction.

I want the work to make me more capable and give other people something useful. I want to keep playing cricket, meeting people and enjoying the life happening around it.

This story will change as I gain experience. If you would like to be part of a future chapter, I’m open to the conversation.

Aarush looking across the river, seen from behind